SUPPORT UPBEAT 2025
A FASHION EVENT FOR MENTAL HEALTH
UPBEAT 2025 isn’t just an event; it’s a powerful initiative bringing together creativity, community, and purpose.
With 80 volunteers, an audience of 300, talented fashion designers, and key mental health organizations in Montreal, this event is a celebration of courage, creativity, and couture.
A FASHION EVENT CELEBRATING THE POWER OF CREATIVITY
UPBEAT’s Courage, Creativity, and Couture is not only a fashion event—it is a creative celebration of the human spirit and a tribute to those navigating the complexities of mental health.
EVENT DETAILS
Join us for an evening where the threads of creativity weave a tapestry of courage. This isn’t just a showcase—it’s a journey where the artistry of fashion becomes a powerful tool to break stigma and elevate mental health awareness.
DATE
THURSDAY MAY 1, 2025
VENUE
MAISON ALCAN
AdDress
GETTING THERE
DRESS CODE
6PM
6:45PM
7PM
MAISON ALCAN
THE ALLURE OF THE MYSTERIOUS AND THE BEAUTY OF A MAGICAL VENUE
Maison Alcan Heritage Complex, located in the heart of Montreal’s Golden Square Mile, is many things all at once: a public atrium, a café, and venue – plus it is a gorgeous space for people to work, meet, exchange and discover.
Maison Alcan is one of the most important and iconic heritage sites in the country, acting as a symbol of Quebec’s resilience against the migration of businesses to the rest of Canada at a pivotal moment in the country’s history.
EVENT PRODUCTION
FASHION DIRECTOR AND PRODUCER
For over two decades, Hans Koechling has been producing special events and iconic image campaigns for luxury fashion houses, designers, and lifestyle brands.
A seasoned producer across multiple platforms, Hans has launched designers and produced luxury fashion and ready-to-wear shows, as well as events around the world.
Responsible for the development, production, creation, and orchestration of fashion events, campaigns, and brand experiences, he supports the process and execution alongside some of the biggest luxury and lifestyle brands, retailers, and emerging fashion designers.
MUSICAL DIRECTOR
Christian Pronovost, a seasoned creative director, producer, sound designer, musical supervisor, and DJ, has enjoyed a remarkable 40-year career on both the Montreal and international stages. A graduate in Communications & Media Studies, his versatile experience spans roles in broadcasting, research, event planning, music direction, and stage management across various sectors, including arts, culture, fashion, and events.
SUPPORT UPBEAT 2025
Why Partner with Upbeat?
Align with a Meaningful Cause
Show your support for mental health by partnering with registered charity Paradis Urbain and UP House, Montreal. Together, we’re driving awareness and working to end the stigma around mental health while supporting psychosocial rehabilitation of people living in Québec.
Increase Brand Visibility
Reach new audiences through LinkedIn, Instagram, and Facebook presence, as well as during the event itself. Showcase your brand to a community that values impact and connection.
Demonstrate Your Commitment
Stand out as a leader in corporate responsibility by backing an initiative that truly makes a difference. Show that your organization values mental health and the community.
Join us in making a meaningful impact—become a sponsor of UPBEAT 2025.
CORPORATE SPONSORSHIP
REACH A WIDE AUDIENCE OF FASHION ENTHUSIASTS, FAMILIES, AND COMMUNITY MEMBERS THAT SUPPORT MENTAL HEALTH AND WELL-BEING.
Platinum
VISIONARY SUPPORTER
$7500-$10000
- 6 tickets to Upbeat Fashion Event with reserved VIP seating
- Premium logo placement on event materials, including:
- Event website (top-tier placement)
- Event program (full-page feature or advertisement)
- Entrance banner & event marquee (prominent placement)
- Maison Alcan public marquis
- Exclusive branding opportunities:
- Dedicated slide or short video on the event screen
- Branding on event materials (e.g., cocktail napkins, lanyards, or gift bags)
- Acknowledgment in all media releases as a top-tier sponsor
- Personalized social media callouts across LinkedIn, Instagram & Facebook
- Recognition in post-event thank-you communications (social media and email)
- Tangible impact: Subsidize Up House’s breakfast program or another social program, with recognition tied directly to these initiatives (e.g., “Proud supporter of Up House’s breakfast program, presented by [Sponsor Name]”)
BRONZE
Meaningful Contributor
$1500
- 2 tickets to Upbeat Fashion Event
- Logo placement on:
- Event program
- Event screen
- Entrance banner
- Social media mentions across key platforms
- Dedicated slide on the event screen during the event
- Acknowledgment in media releases
- Support Up House programs with partial sponsorship recognition
SILVER
Community Supporter
$2500
- 2 tickets to Upbeat Fashion Event
- Logo placement on:
- Event program
- Event screen
- Entrance banner
- Social media mentions across key platforms
- Dedicated slide on the event screen during the event
- Acknowledgment in media releases
- Support Up House programs with partial sponsorship recognition
GOLD
Core Supporter
$5000
- 4 tickets to Upbeat Fashion Event
- Logo placement on:
- Event program
- Event screen
- Entrance banner
- Social media mentions across key platforms
- Dedicated slide on the event screen during the event
- Acknowledgment in media releases
- Support Up House programs with partial sponsorship recognition
Paradis Urbain
PARADIS URBAIN IS THE FOUNDING ORGANISATION OF UP HOUSE, A COMMUNITY AND ORGANIZATION IN MONTREAL.
Paradis Urbain is the founding organization of UP House, a community in Montreal dedicated to eliminating social isolation and rebuilding the confidence, purpose, and sense of community for adults facing mental health challenges.
We boast a membership of 900 strong, with over 250 active members annually. UP House is part of an international network comprising over 350 Clubhouses, all based on a successful, evidence-based model of psychosocial rehabilitation.
UP BEAT Organizing Committee
Devon Reid
Sandra Dias
Barbara Silverberg
Christian Provonost
Dahna Weber
Ingrid de Rauglaudre
Zoe Cousineau
John Compuesto
Sharleen Young
Athena Le-Tran
Mazarine Ndzi
Lisa Bellevue
Madison Reid